REI.com Winter Cross Promotion

REI.com Winter Cross Promotion

Shop 3 Ways

This was a REI Winter promotion utilizing in-store and online shopping to promote featured winter items. It was a one of the first cross promotions to drive traffic to either further emphasizing REI’s Shop 3 ways message, retail, online and mail order.

I created the digital piece for REI.com directly referencing the retail signage design to create a seamless shopping experience from store to online.